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Building our new HQ: a key step for the future

Today marks a major milestone for GladiatorFit. After years of growth, brand development and a shared passion for sport and performance, we have launched a project that is particularly close to our hearts: the construction of our new HQ. The building will house administrative offices, a logistics warehouse, the La Maison Fitness sports facility and an area entirely dedicated to healthcare professionals. More than just a move, this is a genuine strategic transformation in support of our long-term vision.

Why build a new building?

From the outset, we have devoted all our energy to developing quality products, designed for sports enthusiasts and professionals alike. With the growth of our brands and the expansion of our range, we felt the need to rethink our organization.
We are building this new HQ to improve efficiency, consistency and proximity. By bringing all our teams together in a single location, we want to facilitate exchanges, strengthen our corporate culture, and lay a solid foundation for our long-term development.

Over 2,000 m² for a new dynamic

The building has been designed as a living ecosystem of sport and well-being, functional and sustainable.

  • We will be hosting:
    The administrative offices of all our teams,
  • A modern logistics warehouse to manage all our stocks and shipments,
  • La Maison Fitness,
  • A health hub with offices for physiotherapists, osteopaths and other experts in movement and well-being.

This mix of uses is at the heart of the project: bringing together professions and expertise, and creating a real synergy around our shared passion for performance and health.

One location, dozens of advantages

This grouping is far from being a mere logistical convenience. It’s a strategic decision. By bringing all the company’s divisions together under the same roof, we promote internal communication, the efficiency of cross-functional projects, and greater responsiveness. No need for remote coordination between marketing and logistics, or between customer service and the warehouse: everyone works together, in the same place. The showroom connected to the gym will enable our products to be tested in real-life conditions, while the presence of health professionals will encourage enriching exchanges for the development and continuous improvement of our equipment.

This proximity also enhances our corporate culture, reinforces team spirit, and offers our employees a great place to work and grow.

Benefits for our community

The impact on our customers will be immediate. By integrating the warehouse directly into the main building, we significantly reduce order processing times, logistical errors and the number of trips back and forth between departments. This new HQ also enables us to implement more advanced logistics automation solutions, to optimize every step of the way.
This optimization of the supply chain is a powerful lever for improving the end-to-end customer experience: from the moment an order is placed to final receipt. More than ever, we want our customers to feel the difference not only in the quality of our products, but also in the fluidity of our service.

A sneak preview of our future HQ

"After several months of planning, we're starting to make the building a reality, with the aim of creating a sports and wellness ecosystem."
Tobias
Tobias
CEO of GladiatorFit, interviewed by Radio Fribourg

A health hub integrated into our vision of sport

The addition of a health area in the building reflects our conviction that performance cannot be achieved without prevention and professional support. Providing space for physiotherapists, osteopaths and movement specialists enriches our overall approach to sport and well-being. This health hub will complement the La Maison Fitness sports facility, enabling both practitioners and professionals to benefit from a complete, coherent and high-quality ecosystem. This makes GladiatorFit a hub for movement, recovery and performance.

What this means for you

Customers, partners, members of our community: this project is also yours. It marks our commitment to offering you ever better products, services and overall experience. We’re investing in this new home to serve you more effectively, to meet your expectations, and to build a brand to match your ambitions.

This is just the beginning!

The worksite is underway. The first walls are going up, the teams are mobilized, and the excitement is palpable. This new home will be much more than a building: it will be the beating heart of GladiatorFit for years to come.
We can’t wait to show you every step of the way. Stay connected: great things are coming.

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Author

Andrea Rana scaled e1744811611432 copie
Andrea

As Marketing Manager at GladiatorFit, I’d like to share a behind-the-scenes look at our projects and development.

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